What Does an SEO Specialist Do?

What Does an SEO Specialist Do?

With around 5.6 billion search queries conducted every day, it’s imperative that your brand can be found online. Having your website appear within the first page of search engine results pages will drive traffic and help to generate sales. This is why it’s important to work with a specialist seo agency UK that can provide the service, expertise and advice your business needs.

What are the benefits of SEO?

The role of an SEO specialist is to utilise a range of techniques to improve a website’s visibility in search engines, helping to drive traffic and increase conversions. Their job is to understand the best keywords to target and then optimise a site to target those terms. This may involve analysing content, layout and backlinks as well as working with the social media team to boost brand awareness and authority (something that Google considers when ranking a site).

In addition to keyword optimisation, some seo specialists uk also offer technical services such as website audits, speed analysis and migration projects. This is a more in-depth role that requires extensive knowledge of web programming languages such as CSS and JavaScript, as well as understanding how search engines analyse websites.

Generally, employers look for at least several years of experience in digital marketing, or in an IT discipline that uses similar methodologies. However, a relevant degree and a proven track record of successful search engine optimisation projects are often considered enough to secure an interview. It’s also important to note that the field of SEO is always changing, so a good level of knowledge and a willingness to learn is crucial for this type of role.

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